Wednesday, September 28, 2011

BELLA THE CUT AND COLOUR SALON WINS ASPYA SALON OF THE YEAR AWARD!



At a prestigious Gala Dinner Awards night held as part of the ASPYA conference 2011, in Queenstown NZ. De Lorenzo DIrectors Chris and Anthony De Lorenzo were proud to announce Bella the Cut and Colour Salon, in Victoria as the ASPYA Salon of the year award winner for 2011.






While judging between all top three finalists was tight, it was Bella's creative and thoughtful approach to education that made them stand out. Bella's pay it forward system of education, encompasses levels of education for staff who receive one on one training with their salon peers and are then encouraged to pay it forward.



Bella the Cut and Colour has been a loyal ASPYA member since 2004. They have won numerous local business awards, demonstrated a very philanthropic approach to business by generaouslu giving back to the community through supporting several local charities, events and fundraisers, and their marketing initiatives including e-newsletters, advertising, direct mail campaigns were so clever and well designed that even we were inspired by them.



Congratulations also to our 1st runner up Hair Beauty Soul, NSW and 2nd runner up Hair Review, QLD